Microsoft and Activision Blizzard, not a good deal for the gaming industry?

Microsoft’s Activision Acquisition

Microsoft is buying video game publisher Activision Blizzard for almost $69 billion.

Microsoft Chief Executive Officer (CEO) Satya Nadella

This is the biggest deal ever in the tech industry, the giant is ready to acquire one of the largest game publishers across consoles, mobile, and pc, which shows Microsoft ambition to become the biggest player in the gaming industry, despite the benefits the giant will get in the long term, there is a big concern among the gaming industry.

Activision Blizzard is one of the most popular gaming franchises including Warcraft, Call of Duty, Overwatch among others, and the biggest X Box brand. The industry names itself as the third-largest gaming company.

The deal also breaks the record set by take-two interactive’s acquisition of mobile game publisher Zynga for $11 billion. Experts say that the deal will help Microsoft to compete with Meta, another Facebook giant who is considered as the leader of the so-called Metaverse, In other terms, we can say, The leader of the virtual world.

Despite the biggest deal, the acquisition raises concern over Big Tech’s hold on the market, many believe that the takeover of this publisher will destroy the fabric of the video games industry, which depends on creativity and independence, now all of these games and the popular franchise will become a part of Microsoft X Box Brand and Microsoft will become the third-largest gaming company behind Tencent and Sony. This may put it under the radar of Anti-trust regulators in the US and Europe. We have to see if Microsoft can win anti-trust approval and pay a $3 billion break fee.

Satya Nadella said

“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms

As per current data published, Sony loses $20 bn Market value on Microsoft, Activision Blizzard deal.

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Written by Abhilash Vats

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