Technology is changing the face of the World fashion business, making it more customer-centric and future-ready.
The fashion sector has seen significant technological disruption in recent years, but the question
of how businesses may communicate with their customers more effectively has not changed.
Brands are embracing e-commerce and m-commerce to satisfy customers’ preferences for safe,
secure, simple, and convenient online solutions for their fashion buying.
These changes are noticeable among clients outside metro cities too, including tier 2 cities and
other hinterland areas. Fashion companies continually innovate and release new designs in
response to changing consumer behavior.
Experiences with full immersion and slow fashion
Trying to attract customers online will not work. To do this, brands must offer a fully immersive
online shopping experience using tools like virtual showrooms that let potential customers use
augmented reality (AR) and virtual reality (VR) tools to digitally “try on” clothing.
While doing so from the security of their homes, shoppers benefit by making the appropriate
purchase and lowering the number of returns. But it doesn’t stop there. In other circumstances,
customers choose companies that follow sustainable business principles, encouraging fashion
firms to do the same.
Multiple Tech Instruments
Among other things, AI (artificial intelligence), AR, VR, 3D printing, innovative fabrics,
blockchain and bio-packaging are some of the significant technological advancements and
techniques employed in the fashion industry.
AI(Artificial Intelligence): Applications of AI can improve consumer experiences, evaluate and
forecast fashion trends, as well as comprehend style aesthetics and buying tendencies. For
instance, using AI chat technology, touchscreens at retail locations can provide customers with
individualized product recommendations.
Augmented Reality and Virtual Reality: When it comes to AR and VR, AR allows interaction
together with simulations of real-world environments, whilst VR gives a purely virtual
experience. It is now possible to connect the physical and digital worlds of retail to give
customers a realistic “try-on” experience for clothing. Additionally, a comprehensive VR replica
of an entire store can even be made.
3D Printing: With the help of this manufacturing method, actual objects can be created from
digital blueprints. Since there is less water use, less contamination, and less air pollution when
using 3D printing to create clothing, there is much less textile waste as compared to
conventional clothing design.
Novel Fabrics: In contrast to slow fashion, which favors innovative fibers, quick fashion uses
synthetic and non-biodegradable fabrics. Seaweed fibers, lab-grown leather, vegan leather
derived from apple pectin, and other materials are examples of such fabrics.